Sitecore CDP Certification: Exam and Review

Will I be able to take this exam? How difficult or easy can it get as it’s a completely new product to the Sitecore world? Am I the only one freaking out? Will notes and tasks from Sitecore CDP deep dive training would suffice? These are all questions I found myself asking when preparing to take the new Sitecore CDP and Personalize Certification Exam which was released this December.

After completing the exam, however, I can tell you the answer to all the previous questions is – “Luckily Nope, it was not that difficult at all and Deep dive training did help a lot !!!”

While studying for the exam, I had to go through multiple documentation links and resources – so today I am here to share my experience and what I wish I knew before becoming a CDP certified.

Exam Format and Competencies

Similar to other Sitecore certifications, CDP Certification is also a multi-choice exam proctored through Webassessor. You would be presented with 30 questions and in order to earn certification, you would need to score at least 80% (24 questions must be answered correctly).

Competencies expected includes :

  • Sitecore CDP and Personalize Platform
  • Solution Design
  • Integrations
  • Experiences
  • Performance Management
  • Operational Maintenance

Topics /Areas of CDP

Below are the areas of CDP which I think definitely helped me for passing the exam. However, these are quick notes and probably will be an entry point for a new blog in the future. Questions that show up in the exam would be based on practical scenarios.

  • Guest Types: Understand different types of guest types (Visitor, Traveller, Customer) and how CDP differentiates them.
  • Segments: How to create it, whats use of segments, different status of segments, and importance of each status.
  • Sitecore CDP :
    • Behavioral Data or timeline-based – Focus on sessions and events fired, how they are fired and when they are fired
    • Transactional Data – Orders and guests.
    • Data Storage – Cookies and Local Storage
      • All cookies created by CDP and the role they play
  • Decision Model :
    • Best Practices / Performance guidelines( Guidelines Doc)
    • Knowledge Sources and importance.
    • Relation between Offers and Offer template
    • Relation between Knowledge source and Offer
    • DM Variant States
      • look into what you can and cannot do in each state
  • Experiences and Experiments:
    • Think and learn about when would each of the experiences namely web, full-stack or flows will/can be used in practical scenarios.
    • Experiences VS Experiments differentiation.
    • Steps to run web experiment successfully.
    • Learn how variant is decided as winner.
    • Difference between basic allocation and advanced allocation.
    • Relation between base rate %, Confidence level, and Sample Size to reach conclusion and default values if any.
    • How base rate%, confidence level, and sample sizes impact experiment.
    • Full Stack experience practical importance
      • Difference between Interactive and Triggered Experience.
      • How can you test each type of experience? (Shown below)

  • API:
    • Stream API
      • when to use.
      • Characteristics of stream API’s
    • Batch API
      • Why do we use it?
      • Authentication
      • File format requirements and import process
    • Rest API
      • Characteristics
      • Authentication
  • API Response composer:
    • How to compose api response.
    • using dynamic guest data and passing custom parameters.
  • External Connections:
    • Data Systems – how and when do you use it.
    • Analytical Model – how and when do you use it.
  • https://neilkillen.com/2021/11/07/sitecore-cdp-tips-and-tricks
  • https://sitecorebasics.wordpress.com/2021/12/22/learnings-from-sitecore-cdp-exam

Hope these topics helped. Good luck with the Exam 🙂

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